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The Psychology of Gambling: How the Brain Reacts to Wins & Losses

Responsible Gambling

Published: August 10, 2025

Last updated: August 10, 2025

Frequently Asked Questions

Everything you need to know about this guide

Why does gambling feel addictive?

Because it activates your brain’s reward system, releasing dopamine in unpredictable bursts, which encourages repeat play.

Do small wins really affect my brain?

Yes — even small or “loss disguised as win” payouts can create a sense of progress and trigger pleasure responses.

How can I avoid chasing losses?

Set a loss limit before playing and stick to it. Remind yourself that each game round is independent and previous results don’t affect future outcomes.